Yesterday I was at a mastermind event with other progressive accountancy firm owners and was asked why, given my background, I bother with year-end and bookkeeping work? Wouldn't I be better off working exclusively as a virtual FD providing strategic advice?
I guess it's a natural question (for that group) since there are some well known virtual FD franchises that make it a point of not getting involved in the "grubby, low margin" work (as it was once put to me).
My answer is pretty simple:
✅ Great businesses come from making great decisions.
✅ Great decisions can only be made with great data.
By offering a full stack of services I know that I have the detailed and reliable data I need to provide the quality of advice I want to.
And it means I'm more deeply connected to my client's business - deeper understanding translates to meaningful insights.
Far from being a nuisance, I have to put up with to make my client's lives more convenient (which is also important) - it's actually the superpower that lets me deliver more value in my strategic services.