You'll discover

The reality for tech businesses

You'll discover the reality for most tech start-ups and scale-ups, and how their financial strategy stops them from achieving their full potential.

The seven big mistakes

We explain the 7 big mistakes tech businesses make in their financial strategy, how they impact your business and what you can do about them.

The Ten point action plan

Finally, we'll share our 10 point action plan for getting your finance strategy back on track - making your business more profitable and more strategic.

About The Author

Ceri Williams is the founder of Oxwich Accountancy, a specialist Chartered Accountancy firm which provides ambitious tech start-ups and scale-ups with virtual FD support, accountancy and finance operations.

Ceri's expertise is helping tech founders optimise their financial strategy so they can build the business they dream about.

He founded Oxwich in 2018 after a 10-year career in financial engineering and quantitative finance. He held senior Finance Director roles at a leading UK investment bank and the energy trading arm of a multinational utility company. During that time he has:

✅ Built and led large complex finance operations, reporting and analysing risk and P&L on option trading desks.
✅ Led the structuring and valuation of complex financial derivatives and helped pitch them to clients.
✅ Experienced life on the other side, advising board level investment committees.
✅ Run a large quantitative finance team, leading teams of PhD mathematicians and computer scientists building large derivative pricing libraries and cutting edge pricing and risk management tools.

Before that he completed a PhD in Mathematics and completed his Chartered Accountancy training with Deloitte.

He has a unique perspective into the challenges faced by tech start-ups and scale-ups and is equiped with a unique set of tools and skills to help you build the businesses you dream of.

Ceri Williams


About Oxwich Accountancy

Tech companies aren’t like other businesses – developing your product, getting it to market, monetising it and growing it into a sustainable business are fundamentally different processes compared to traditional businesses.

We are a firm of ICAEW Chartered Accountants that specialises in helping tech founders optimise their financial strategy and get the funding they need, so they can build the business they dream about.

Just like tech companies aren’t like other businesses, we’re not a typical accountancy practice. We choose to work exclusively with tech companies because we have a unique background of specialist skills and experience that fits exactly what your business needs.

This focus allows us to deliver a comprehensive package of services that help you make more strategic decisions about your business, improve your profits and business valuation and make it to series A and beyond.