Run your own race | Ceri Williams | Oxwich Accountancy

Run your own race

One of the best things about being a business owner is the freedom to choose your own path.

But sometimes we lose site of this.

I was reminded of this a few weeks ago – a great client, who’d always impressed me with boundless positive energy, had seemed off his game the last few times we’d spoken.

I knew he’d started a family relatively recently, so it was easy to assume that sleepless nights on top of the general pressures of building a business was taking a toll.

But I’m glad I decided to check my assumption, because it was wrong. After a bit of gentle probing it was clear that what was actually going on was a more fundamental shift in his risk preference.

After spending a bit of time looking at his personal / family finances, as well as his business, we were able to plot a new course.

This one still get’s him the business he wants. It may take a bit longer, but he gets there in a way that suits him better now.

Superheros | Ceri Williams | Oxwich Accountancy

Why bookkeeping is a superpower

Yesterday I was at a mastermind event with other progressive accountancy firm owners and was asked why, given my background, I bother with year-end and bookkeeping work? Wouldn't I be better off working exclusively as a virtual FD providing strategic advice?

I guess it's a natural question (for that group) since there are some well known virtual FD francises that make it a point of not getting involved in the "grubby, low margin" work (as it was once put to me).

My answer is pretty simple:
✅ Great businesses come from making great decisions.
✅ Great decisions can only be made with great data.

By offering a full stack of services I know that I have the detailed and reliable data I need to provide the quality of advice I want to.

And it means I'm more deeply connected to my client's business - deeper understanding translates to meaningful insights.

Far from being a nuisance I have to put up with to make my client's lives more convenient (which is also important) - it's actually the superpower that lets me deliver more value in my strategic services.